If you’re running a Google Ads campaign, you need to be aware of the advertiser verification process. This process is put in place by Google to verify the identity and legitimacy of advertisers and to ensure that their ads meet Google’s advertising policies. In this article, we’ll discuss what advertiser verification is, why it’s important, and how you can get verified.
Table of Contents
- What is advertiser verification?
- Why is advertiser verification important?
- How to get advertiser verified on Google Ads
- The different levels of advertiser verification
- How to troubleshoot advertiser verification issues
- Tips to speed up the advertiser verification process
- How long does the verification process take?
- How often do you need to verify your account?
- What documents do you need for advertiser verification?
- How does Google protect your information during verification?
- How to check if you’re advertiser verified
- Can you run ads without advertiser verification?
- Conclusion
- FAQs
What is advertiser verification?
Advertiser verification is the process by which Google Ads confirms the identity and legitimacy of an advertiser. This is done to protect users from fraudulent and misleading ads, and to ensure that advertisers comply with Google’s policies and guidelines.
Why is advertiser verification important?
Ad verifier ensures that the ads being run on Google Ads are legitimate and trustworthy. This is important because fraudulent ads can cause harm to users, and it can also damage Google’s reputation as a trusted platform for online advertising. Ad verifier also helps to prevent ads from being shown to users who might not be interested in them.
How to get advertiser verified on Google Ads
To get advertiser verified on Google Ads, you need to complete the verification process. This involves submitting certain documents to Google, such as a government-issued ID and a business registration certificate. Once you’ve submitted the documents, Google will review them and verify your account.
The different levels of advertiser verification
Google Ads has different levels of advertiser verification, depending on the type of ad you’re running and the location of your business. The three levels are:
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Basic Verification: This is required for all advertisers and involves providing basic information about your business.
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Advanced Verification: This is required for some advertisers and involves providing additional information, such as a business registration certificate.
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Individual Verification: This is required for some types of ads, such as those related to healthcare or financial services. This involves providing personal information about the advertiser, such as a government-issued ID.
How to troubleshoot advertiser verification issues
If you’re having issues with advertiser verification, there are a few things you can try:
- Double-check that you’ve submitted all the required documents
- Make sure that the documents you’ve submitted are valid and up-to-date
- Contact Google Ads support for assistance
Tips to speed up the advertiser verification process
To speed up the advertiser verification process, you can:
- Submit all the required documents at once
- Make sure that the documents are clear and easy to read
- Double-check that you’ve submitted all the required documents
How long does the verification process take?
The verification process can take anywhere from a few days to a few weeks, depending on the complexity of your account and the volume of verification requests that Google is processing.
What documents do you need for advertiser verification?
The documents you need for advertiser verification vary depending on the level of verification required. However
- Government-issued ID (e.g. passport, driver’s license)
- Business registration certificate
- Tax identification number
- Proof of address (e.g. utility bill, bank statement)
How does Google protect your information during verification?
Google takes the security and privacy of your information very seriously. When you submit documents for verification, they are encrypted and stored securely. Google only uses the information you provide for verification purposes and does not share it with third parties unless required by law.
How to check if you're advertiser verified
To check if you’re advertiser verified, you can:
- Log in to your Google Ads account.
- Click on the “Tools & Settings” icon in the top right corner.
- Select “Setup” and then “Ad identity verification.”
- You’ll see a message that says “Your ad identity has been verified” if you’re verified.
Can you run ads without advertiser verification?
No, you cannot run ads on Google Ads without completing the advertiser verification process. This is a mandatory requirement for all advertisers.
Conclusion
Advertiser verification is an essential part of ensuring the safety and legitimacy of ads on Google Ads. By completing the verification process, you’ll be able to run ads that comply with Google’s policies and guidelines, and you’ll also protect your business from fraud and security risks.
FAQs
- What is the cost of advertiser verification on Google Ads?
- Advertiser verification is free of cost.
- How long are the documents kept after verification?
- Google retains your documents for a limited period and then deletes them securely.
- Can I use the same documents for multiple Google Ads accounts?
- Yes, you can use the same documents for multiple accounts, as long as they’re valid and up-to-date.
- Can I start running ads while my account is being verified?
- No, you cannot run ads until your account has been successfully verified.
- Is advertiser verification required for all types of ads on Google Ads?
- Yes, advertiser verification is required for all types of ads, regardless of the industry or sector.
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